Sweetest Day not created by greeting card companies.

Sweetest Day not created by greeting card companies, but Cleveland candy make

It might be a greeting card holiday and one that’s only recognized in the Midwest, but the third Saturday of October is Sweetest Day.

While often considered a romantic holiday, like a second Valentine’s Day, Sweetest Day was started as a way to remember those who feel forgotten.

In 1922, an employee at a Cleveland candy store, Birch Kingston, decided to share some sweets with orphans and elderly confined to their homes, Hallmark said. After that, other Cleveland candy makers followed suit, handing out thousands of boxes of candy to area charities. American Greetings said they called it “The Sweet Day of the Year.”

According to Hallmark, movie stars started in the celebrations during the 1930s, by passing out treats to paper boys, hospital patients and theater-goers in Cleveland.